TARGET MARKET RESEARCH
Data-driven Market Expansion
Each of us has a particular value profile; specifically we fall into niche value categories and as a result, end up in the same types of stores buying the same kinds of products and services. Are there stores that you drive by and have no desire to enter? Ever wonder how those stores stay in business? They are attracting a different value profile - not yours. The expression “birds of a feather flock together” is correct. What flock are your drawing to your business?
Know Your Market
Micro-market research will help you in the early stages of planning. Our data collection will identify households with discretionary income, veterans, families, buying power, buying preferences and specialty market consumers.
COST & VALUE NEIGHBORHOODS
Is your retail location, office or commercial business located near your potential customers? Are you selling cost products in a cost neighborhood? Are you selling value products in a value neighborhood? Do the values align?
TRANSITIONAL GROWTH AREAS
There are several opportunities for your business in transitional growth areas. Do you know where those areas are? Are you utilizing your valuable resources to do an ok job at finding these areas? We can help with our team of experts.
Align your pricing, brand, and products to your target market. Geo-Marketing will help you in the early stages of planning and selection for your retail location. Did you know that 30-40% of consumers buy on cost while 60-70% buy on value? Do you know where the cost and value customers live and work? If you sell a value product, your retail location needs to be on the path or near the neighborhoods where value customers live. Want to join our growing list of successful projects and satisfied clients?
MARKET RESEARCH SERVICES
MICRO-MARKET DATA COLLECTION
Geo-Marketing data collection across 22 observable street-view descriptors for each target object. Commission the data collection and play with the raw data!
MICRO-MARKET GEOSPATIAL DATA ANALYSIS
Let us help you make sense of the micro-market data collection. We employ highly skilled data scientists to analyze the geospatial data using traditional data science techniques.
MARKET & CUSTOMER SEGMENTATION RESEARCH
Professional People Watchers for specific locations identified from our micro-market data collection and geospatial analysis. The data collected from observables are conflated into customer segments.